Audigy Group
Challenge
Audigy Group provides management, marketing and merchandising assistance to private audiology practices. The corporate marketing team sought to present the website from the member perspective — as if the successful members are extending an invitation to explore and understand the benefits of membership in this elite group.
Result
The site is built around actual photographs of members and their thoughts — expressed as testimonials. Mixed with interactive graphics, these are sprinkled throughout the site, providing a rich user experience.
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A splash page is used to segment business and consumer traffic.
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The home page, and the rest of the site as well, is built around testimonials from successful members.
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Interactive graphics are sprinkled through the site. These tie in with graphics in other corporate presentation materials.
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In some cases, graphics are presented in lightbox layers, bringing special focus to the content.
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Quotes from successful members are use to denote section-level pages and provide a sense of momentum.