Audigy Group

Challenge

Audigy Group provides management, marketing and merchandising assistance to private audiology practices. The corporate marketing team sought to present the website from the member perspective — as if the successful members are extending an invitation to explore and understand the benefits of membership in this elite group.

Result

The site is built around actual photographs of members and their thoughts — expressed as testimonials. Mixed with interactive graphics, these are sprinkled throughout the site, providing a rich user experience.

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  • Screen shot of Audigy Group's welcome page

    A splash page is used to segment business and consumer traffic.

  • Screen shot of home page

    The home page, and the rest of the site as well, is built around testimonials from successful members.

  • Screen shot of ineractive graphics

    Interactive graphics are sprinkled through the site. These tie in with graphics in other corporate presentation materials.

  • Screen shot of lightbox

    In some cases, graphics are presented in lightbox layers, bringing special focus to the content.

  • Screen shot of satisfied customers

    Quotes from successful members are use to denote section-level pages and provide a sense of momentum.