Consumer Cellular

Challenge

Consumer Cellular markets and sells cell phones, accessories, and service plans. Unlike typical tier one providers, Consumer Cellular offers a carefully selected set of phones and a set of very cost-effective plans — all with no contracts.

Over the last several years, Mile7 has produced three websites for this client. This most recent version leverages best practice approaches in presentation, from the design of the shopping cart, through the Support section, and on to My Account.

Result

The combination of website plus landing pages is helping to raise online conversion rates. Other benefits include a decrease in support calls, allowing the people in the call center to focus more on sales. A note: Abandoned cart function allows dramatic improvement in conversion for return visitors.

Details

Cross-linking between information pages and shopping pages promotes a softer approach to selling, with plenty or resources available and clear paths to conversion.

Back to Portfolio

  • Screen shot of Consumer Cellular home page

    The Consumer Cellular home page was designed to be friendly, approachable, and informative. Common tasks are easy to find. The user is guided carefully to sign-up.

  • Screen shot of Consumer Phones page

    Information pages were designed to provide depth, along with plenty of calls to action.

  • Screen shot of checkout page selecting a plan

    Selling a complex mix of products and services online is not easy. The shopping process follows an intricate path, simplified through design and presentation.

  • Screen shot of support page

    As usual, a strong effort was made to deflect calls to the support crew. This help tool is an interactive knowledgebase, complete with Mile7-provided help videos.

  • Screen shot of My Account log in page

    Consumer Cellular offers a powerful array of managements tools, all lodged in a friendly My Account section.