Corporation for Public Broadcasting

Challenge

Help Corporation for Public Broadcasting (CPB) support hundreds of independent public broadcasting stations across the country in starting major giving programs for fundraising.

Result

Create comprehensive resource site with library of information, examples and tools, as well as self-directed Flash-based tutorials. New tools, such as a station manager leadership assessment tool, have been added to support additional initiatives such as Leadership for Philanthropy.

Back to Portfolio

  • Screen shot of Major Giving Initiative home page

    Each site is designed around process models that emphasize action: Design, Launch, Expand.

  • Screen shot of flash-based tutorial

    Flash-based tutorials (11 in all) are based around the curriculum developed by industry luminaries and originally presented via webinar.

  • Screen shot of tutorial table of contents

    Information architecture is apparent through clear, crisp layouts.

  • Screen shot of tutorial

    No training is required — students easily access and use the tutorials.

  • Screen shot of station manager tools

    Station Managers can take a Leadership "Readiness Assessment" that maps their progress in key areas.