Myelin Repair Foundation
Challenge
Create a third generation web site that reflects the momentum of the Myelin Repair Foundation — and highlights both its breakthrough research methodologies and success with MS research.
Result
Blending the human story with the scientific story to draw people in, incent engagement and donations.
Details
Site has continued to grow both in content — and in site visitors and support. Additions include a blog and social networking opportunities.
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Home page features prominent "ask" plus blog feed.
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Donation page provides stats for how dollars are used.
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Overview page banners use testimonials to showcase support among from industry leaders.
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Where Are the Cures site is raising awareness of the barriers to medical research — and asks people to sign a petition. Home page flash movie helps to tell story.
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The Myelin Repair Foundation blog engages users with patient information and research updates.